BRAND · 01
Mom, on your daily cup
The portrait and serif wordmark applied to a takeaway cup.
THE YASMIN’S SKETCHBOOK
Concept Art.
The food, the spaces, the little details. A collection of ideas taking shape around Yasmin’s.
These design studies show ideas for the cafe, food and future collections. They do not depict an open location or products currently for sale. Older boards retain sample prices, unconfirmed claims, locations and contact details as part of the design history; those details are not current business information. For the latest food direction, explore the menu preview.
See the current menu ideas
FOOD · 02
A new chai ritual
Cardamom butter and rose pistachio cake rusk studies.
BRAND · 03
The face behind Yasmin’s
The current illustrated portrait direction.
SPACES · 04
The neighborhood cafe
Green seating, warm wood and familiar Pakistani print details.
SPACES · 05
One cafe, two settings
Everyday service and a dressed-up setting for celebrations.
FOOD · 06
Lunch, ready to go
Food and packaging ideas for bowls, wraps, chai and cake rusks.
MERCH · 07
Rusks, gifts & everyday pieces
A wider study of flavors, packaging and jasmine-led merchandise.
BRAND · 08
The original family story
A family storyboard with illustrated cafe and bagel-shop scenes.
MERCH · 09
The everyday collection
Tees, totes and caps in cream and forest green.
MERCH · 10
A little truck-art color
Original decorative details across cafe keepsakes and clothing.
SPACES · 11
A cafe wherever we gather
Outdoor seating and setting ideas for the mobile cafe.
SPACES · 12
Dressed for the occasion
A mobile chai-and-dessert booth for weddings and gatherings.
FOOD · 13
Yasmin’s, in your kitchen
Future chai, chutney and frozen food packaging.
MERCH · 14
The print collection
Vintage newspaper-inspired artwork and merchandise.
MERCH · 15
New York chai
A standalone cup graphic for future printed pieces.
FOOD · 16
A cup and something warm
A styled chai-and-wrap concept for the cafe.
FOOD · 17
The menu on the counter
An early menu and catering display study. Sample prices are not final.
ARCHIVE · 18
Breakfast, chai & lunch board
A later version of the original menu study, preserved in the design archive.
ARCHIVE · 19
The first brand board
An early exploration of food, founder portrait and mobile service.
ARCHIVE · 20
The original menu direction
An earlier menu study retained as part of the design history.
ARCHIVE · 21
An early character study
An earlier illustrated portrait direction, preserved for comparison.